Logo, Art Direction & Brand Design

Rebrand for an iconic Ski Shop nestled into the base of Mt. Hood. Originally, my focus was to build an online ski rental website with them. Once we began unpacking the project, we found that we were lacking a solid brand identity and “feeling of stoke & trust”.

So off we went! We began to strategize around the best way to lead the viewer through a ski shop experience on their phone or desktop. To keep a timeless feel, we selected a font family to suit that. Additionally to support this, I created illustrations to embrace the new brand’s vision.

Additional Designs

• Social Media Icon

• Sticker Pack